Renowned cognac house Martell just turned 300 years old and they’ve been busy celebrating the occasion with parties and product launches galore. Here’s a quick rundown of what they’ve been up to.
Martell Tricentenaire (17 January)
What better way to commemorate your 300th anniversary than with a star-studded bash? Martell did just that at the Elegantology Gallery & Restaurant right here in Kuala Lumpur. Management staff from Pernod Ricard Malaysia joined socialites and celebrities for a night of revelry. The highlight of the evening was the unveiling of three commemorative limited edition cognacs – the Martell XO Exclusive Tricentenaire Edition, Martell Cordon Bleu 1912 and Assemblage Exclusive de 3 Millesimes. Each limited edition sits within an exquisite package, with a blend aged in barrels made from the oak of 300-year-old trees. Malaysian fans also paid homage to the 300-year-old distillery by contributing a range of limited edition bottle designs for Martell’s Tricentenary Auction.
Martell VSOP Black Tie Edition by Jason Wu (28 November)
Martell proved that good cognac somehow mixes well with fashion and haute couture when they launched the VSOP Black Tie Edition late last year. Once again, Elegantology played host to this exclusive event which witnessed the unveiling of a special edition bottle designed by Jason Wu, a fashion designer who hardly needs any introduction. Anyway, here’s a little background on him. Wu has designed outfits for numerous members of society’s elite including First Lady Michelle Obama, Julianne Moore, Diane Kruger and Zhang Ziyi, among many others. While guests drank and partied the night away, a lucky few took home their own Black Tie which they have won from an on-the-ground Instagram competition.
Martell Pure Gourmet Experience with Benoît Fil (27 November)
It’s a tradition for Martell to host a Pure Gourmet dining experience in order to highlight the positive relationship between good food and fine cognac. Last year’s feast – held at the Grand Imperiale Restaurant in Kuala Lumpur – was graced by veteran cellar master, Benoît Fil, who generously shared with the attendees his experience of working with rare blends. Guests also savoured several varieties of Martell blends while enjoying a scrumptious Asian-Western fusion menu. CS